Apex Legends Global Series Re-Brand

Goal: Create a look that brands the program for 3 years and feels fresh each year.

Working with over 15 internal stakeholders and and two external vendors, I spearheaded the re-brand of the Apex Legends Global Series over a period of 8 months. By creating a new logo system, more than 200 still graphics, 5 motion backgrounds, 4 wipes, a thumbnail system for YouTube postings, two additional on-brand fonts and 10 motion assets for custom opens I successfully implemented a design system that provided a no-cost color refresh for 3 consecutive years's use. This allowed for a three fold expansion of graphics content for the broadcast, automatically updated graphics & stats fed via Airtable for social channel and one cohesive system across promotional channels.