ALGS Pushes Beyond a Brand to a Culture
ALGS Pushes Beyond a Brand to a Culture
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Goal: Create authentic and memorable experiences for the Apex Legends Global Series audience.
Goal: Create authentic and memorable experiences for the Apex Legends Global Series audience.
With stories sourced from the community, I led the award winning teams of production professionals who executed Years one through four of broadcasts, content creation and supported all social marketing. During year 3 a change began to occur. I successfully transformed the brand into a culture by creating original content the community could identify with. By reflecting the community's authentic voice I was able to create lasting memories for the core, moments of inclusion for those surrounding the core and reach beyond our fans to pull in outliers in a movement toward music, share-worthy moments and tweetable reactions.
With stories sourced from the community, I led the award winning teams of production professionals who executed Years one through four of broadcasts, content creation and supported all social marketing. During year 3 a change began to occur. I successfully transformed the brand into a culture by creating original content the community could identify with. By reflecting the community's authentic voice I was able to create lasting memories for the core, moments of inclusion for those surrounding the core and reach beyond our fans to pull in outliers in a movement toward music, share-worthy moments and tweetable reactions.
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